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Purpose Premium is the flagship research study by Porter Novelli and Quantum Market Research in which we explore the evolving relationship between reputation and purpose in the minds of Australian consumers.

Our latest study has found that Australians have sharpened their views on purpose and reputation, and raised their expectations of brands.

The message for Australian business and brand leaders is clear:

Take action on Purpose, or your consumers will take it for you.

It’s time to take action on Purpose.

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