INSIGHTS
INSIGHTS
2024
We believe the rise of environment, social and corporate governance (ESG) frameworks has helped steer Australian organisations on a more positive trajectory.
Today, many brands prioritise ESG-based claims in marketing alongside more rational claims (product, price,etc) and despite angry comments on news sites, those brands who decided to “Go Woke” have not yet “Gone Broke” – some of them are even being investigated by regulators for making too much money…
But do marketers put too much reliance on these ESG-based claims? Do fickle, hip-pocket conscious Australians actually care, or are they buying for other reasons? Nowhere is this more close to the bone than in food and agriculture, where environment, communities and corporations meet in the supermarket aisle.
2023
Every Australian company will be impacted by a data breach at some point. While high-profile data breaches have been reported extensively throughout the last 12 months, a lot of people wouldn’t know that there were more than 400 notifiable breaches reported to the Office of the Australian Information Commissioner (OAIC) this year to June 2023.
Porter Novelli has developed specific expertise in cyber incident response in recent years, working with a range of clients to respond to sensitive and high-profile breaches. We have also developed our data breach specialisation following changes to the Australian Government’s Privacy Act in February 2018 as well as the introduction of the European Union’s GDPR requirements.
That’s why we have launched ‘Cyber Security Incidents: A Call to Action’, a research study by Porter Novelli and Quantum Market Research that explores the seldom-discussed impact of cyber security incidents on Australians.
Our study has found that Australians are highly sceptical about the capabilities available to protect them from hackers, and the emotional and financial toll from previous breaches is driving a feeling of helplessness among consumers.
The message for Australian companies is clear:
Prioritise customer experience in response to a data breach and effectively engage customers in a way that matches their expectations. Otherwise, you risk eroding trust with customers and damaging brand reputation.
Prioritise customer experience in response to a data breach and effectively engage customers in a way that matches their expectations. Otherwise, you risk eroding trust with customers and damaging brand reputation.
2023
Purpose Premium is the flagship research study by Porter Novelli and Quantum Market Research in which we explore the evolving relationship between reputation and purpose in the minds of Australian consumers.
Our latest study has found that Australians have sharpened their views on purpose and reputation, and raised their expectations of brands.
The message for Australian business and brand leaders is clear: