Consumer PR

Our consumer communications practice is dedicated to shaping strategic and creative stories that creates lasting impact for brands in Australia.

Backed by more than 50 years’ experience and the strength of the Omnicom network, we combine insight-driven strategy with deep industry expertise to earn attention that matters: engaging content that shifts perceptions, sparks conversations and drives results.

Our multi-disciplinary team takes a tailored, thoughtful approach to every client, focusing on smart, enduring ideas that harness today’s trends to create content that is clicked, read, liked and shared.

How we
add value

We earn attention –
the kind that drives action.

With decades of experience in brand campaigns and reputation management, we shape stories that count for clients, consumers and culture. Earned media is our bread and butter – and we’re bloody good at it – but it’s just one of the ways we deliver meaningful attention. We launch brands, drive engagement, boost sales and shift perceptions where it matters most.

We don’t do stunts for headlines or chase trends for clicks. We focus on smart strategy, real insights and storytelling that delivers lasting impact – tailored for every client.

Work we're
proud of

Smart stories go further.

From launching challenger brands to supporting icons through cultural change, our work is grounded in strategy and built for impact. Each campaign reflects our commitment to evidence-led, high-impact communications that deliver real business outcomes.

See for yourself.

Victoria Fruean Headshot

Keen to find out more?

Get in touch.

VICTORIA FRUEAN

General Manager –
Sydney Lead