Policy change through media and stakeholder pressure

The Challenge

Australia’s 27,000 mortgage brokers faced an existential threat when the Hayne Royal Commission tried to.…get rid of mortgage brokers.

How We Shaped the Story

Porter Novelli led a national integrated campaign for the MFAA across media, members, social, grassroots and paid.

Why it Counts

After just two weeks, both Government and Opposition reversed their positions on broker remuneration (the only recommendation of 76 they would not adopt).