In the latest instalment of Purpose Premium from Porter Novelli and Quantum Market Research – using data sourced from 1,535 Australians from March – June, we can Australians have doubled-down on our 2019 Purpose Premium findings. We want businesses to take direct action, rather than lofty “purpose” statements.

Australians will support companies who concentrate on core business, and look after their employees and customers – not necessarily their shareholders. Shareholders, however, feel otherwise…

Businesses are facing a reputational pan-dilemma as they manage these competing demands and Australians are watching.

For more insights and a detailed analysis download the report here.


The Porter Novelli team