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Prime Minister’s Prizes for Science

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Porter Novelli led the communication program for the 2019 Prime Minister’s Prizes for Science, awarded at Parliament House in Canberra. The team’s work caught the attention of the country’s media by securing more than 50 interviews and 600+ pieces of media coverage in less than 48 hours, with Australia’s achievements in science recognised on every major television network and in leading radio, print and online media outlets. 

The foundation of our program was a secure online hub which gave journalists invite-only access to written and visual content about the Prize recipients under embargo; this resulted in a data-driven approach to ‘traditional’ media pitching and ensured quality editorial landed almost instantaneously as Prize recipients were announced. Communication toolkits for industry partners and engaging social media content also meant that the Prime Minister’s Prizes for Science was in the top five trending hashtags in Australia on the night the Prize recipients were announced – a first for the Australian Government.

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