Media Training
Media Training
Effective media training is no longer about frightening executives by ambushing them with mock press conferences and aggressive journalists.
We believe it is far more effective to give spokespeople the context, the tools and techniques to present their organisation’s narrative in a compelling way – whether that is defensive or promotional – in every media interview or speaking opportunity. This will give them the skills to “control the controllables”, even when faced with a challenging journalist.
At Porter Novelli, our team of former journalists and media relations specialists focus on skills and techniques that give spokespeople more control based on:
Understanding today’s media environment and how to handle that evolving dynamic.
Leveraging negotiation skills they already have to use in interview situations.
Crafting and maximising messaging opportunities during interviews or presentations.
Using our simple rules and techniques to play a role in the interview.
Practicing realistic scenarios across all media forms to mimic the contemporary news cycle.
Working with Porter Novelli
We work with media every day and have done for the last 50 years. We understand what makes a great interview and what makes media tick.
Our team comprises seasoned media trainers and communications professionals from diverse backgrounds, including former ministerial media advisers, journalists and news producers. This unique blend of experience ensures comprehensive training that evolves with the media. We offer bespoke training tailored to your organisation’s needs, empowering you to represent your brand with confidence and clarity.
Contact Us
Discover how we can help you or your organisations’ leaders feel confident and prepared for engaging with media.
